Why Newspaper Ads ?
Newspaper is the most authentic and trustworthy medium for receiving and transmitting information. Providing us with news, views and opinions every morning, newspapers have proved to be an effective platform for advertising as well.
The growth and scope of newspaper advertisements have been constantly increasing over the past few years. However, small and medium businesses cannot make the most of it. Lack of guidance and appropriate planning could be the primary reasons. Hence, it is imperative to take guidance from experts that ensure expansion of your business through advertisements.
One common hoax that stops businessmen from investing in newspaper advertising is that it is an expensive and a tedious task. However, the rates of newspaper advertising depend on various factors like circulation, the type of advertisement, readership analysis and many more. Hence, it is necessary to get accurate guidance. One basic thing followed by big businesses is that they keep publishing their advertisements on a regular basis. It means the time and frequency for publications play an important role when it comes to pricing of the newspaper ad.